It was the collective experiences of witnessing these struggles that motivated both Jeff and Kelly to take action. They recognized the vital role that nurses play in healthcare and the need to support our frontline providers. The mission became clear: to bridge the gap between nurses and hospital administration, to foster better communication, to support and value frontline providers. The vision of supporting these very valuable providers held a multitude of benefits. They include better health of the provider, financial benefits of the organization from increased retention, and better patient outcomes as a result. With the shared vision of the Quadruple Aim, Frontline Optimization intentionally answers the call to optimize resources. From healthcare resources to government contracting, one thing is crystal clear post-pandemic, optimization is the way that our country wins the next fight against competitors by bringing the most value out of everything we do.